By Rafaa Chawali ® Creative partner
who specializes in video marketing
I've been making content since I was a kid, photography, design, video. Marketing came later, but it made sense immediately: it's science and art on the same plate, and I wanted both.
Years of sales, strategy, and content taught me one thing, no matter how complex the problem, people trust what they can see, hear, and feel. That's why I built SIMPLE. Video-first stories that make complexity easy to trust.
- Creative Strategy
- Continuous Content Roadmapping
- Performance Creative Direction
- Full-Funnel Content Planning
- Visual Identity Management
- Value Proposition Framing
- Marketing & Content Strategy
- Brand Positioning & Messaging
- Embedded Creative Leadership
- Brand Storytelling & Narrative
- Creative Testing & Iteration
Best for brands needing high-level vision, ongoing strategic direction, and complete creative ownership.
Best for brands and agencies needing expert strategy, scripting, and high-end execution for specific, one-shot campaigns or video marketing projects.
- Campaign Concepts
- Storyboarding & Scripting
- High-End Video Production
- AI-Powered Video Marketing
- On-Set Shooting & Direction
- Commercial Video & Photography
- Full-Service Post-Production
- Event Aftermovies & Recaps
- High-Impact Product Showcases
- Campaign Launch Execution
- High-Converting Video Ads
- Motion Graphics & Visual Effects
- Social Media Content Batching
- Color Grading & Audio Mixing
- Multi-Format Asset Delivery
Working with Rafaa on our EMA project was a pleasure. He was professional, reliable, and detail-oriented from start to finish, the shoot came out great, and the whole process was smooth and stress-free. Highly recommend.
Rania Boukari - Regional Project Coordinator (EMA-Germany)
Very creative, highly independent, and incredibly quick to understand what's needed. Always a pleasure to work with ❤️
Rym Ben Saida (CEO - Yall'Art Productions)